Planning an animation (P3, P4, M2)
LO2: Be able to plan an animation to a client brief.
P3: Develop concept ideas and sequence for an animation to meet a client brief.
Mood board:
The images I collated in my mood board show different famous landmarks around London. The client brief explicitly says the ZombieFest march will take place in Central London, so this would be a good place to set my zombie animation, particularly the busy, tourist ridden areas, such as, Oxford Circus and Trafalgar Square. Similarly, this would also promote the zombie scene and increase the awareness for it due to the large crowds in the area. Creating an animation set in London will bring more people to London because they will be enticed by the ZombieFest march.
Sketches:
Facial expressions:
Here are the facial expressions of my characters. They will be the group of zombies on the London Tour bus going around the city. The second picture is the characters who will be the extras in the background of the animation, on buses and waiting to cross roads. They will be used to promote the march.
Storyline:
P4: Create a pre-production plan for the animation.
Synopsis:
My animation will include zombies on a day out around Central London. I chose this idea because it makes London one of the main focuses, and will feature different famous landmarks. At each famous landmark the zombies will depart the bus and kill someone, then take their body with them, storing it on the bus. Making it gory will ensure the animation appeals to my primary adult target audience. It will end at Buckingham Palace when the zombies exit the palace onto the Mall where they join the rest of the ZombieFest March. Ive outlined my storyline in bullet points above.
Target audience:
The brief has explicitly asked me to make an animation that is suitable for an adult audience who show an interest in the horror genre. To meet this requirement, I will make my animation scary with the relevant codes and conventions of the horror genre. Doing this will entice horror enthusiasts to watch the promotional video and encourage them to attend the event. In order to create synergy between the video and the march, I will use the same characters in future promotional material, such as leaflets and handouts.
Purpose:
The purpose of my animation is to promote BrainGoo UK ZombieFest March that will be taking place in Central London in January next year. My animation will include Zombies as that is the main USP and main theme of the animation. It will feature the key aspects asked for in the client brief in order to promote what will happen at the event and where it will take place so people who have taken an interest in the animation can see all the details and attend if they want. It will also entertain viewers who aren't intending to attend the march, but it will also entertain viewers who are fans of attending zombie marches, therefore encouraging them to attend this march.
Medium: My animation will be available on various social media platforms such as YouTube, Facebook and Instagram. This means it can reach secondary target audiences that we aren't directly targeting. On Instagram there is a special feature where long videos are features - IGTV, this is where the ZombieFest March animation will be featured. It will also be available on internet platforms and accessible via smartphone's.
Script:
Risk assessment:
One risk could be that the tripod set up could become unsteady, causing the camera to fall and break. This could compromise the animation set and make the production become broken and unprofessional. This is a high risk because camera equipment is expensive and not all tripods are steady. Another issue that could come from camera equipment falling is that shards could chip off from the camera, and glass shards from the lens could also chip off and break. This could lead to people stepping on shards of glass and injuring themselves. A way to overcome this would be to have a spare tripod in the equipment so that if the original one breaks it can be quickly fixed without causing any damage or harm. Similarly, another way to overcome this would be to make sure people are more aware of the tripod so that they won't be at risk of knocking it over.
Another risk could be filming in areas that are accessible to the public putting the animation set at risk of being broken by members of the public. This could also put people at risk of injuring themselves, which could lead to our company being sued by them for causing wrongful injury. This is a medium risk because the set would not be unattended at any point during the filming. A way to overcome this would be to block off the area in use and make people aware of the potential dangers of being silly around expensive camera equipment. I will also ensure that all wires are out of the way to reduce the amount of trip hazards, reducing any chances for legal issues.
Finally, lighting is a key part of making an animation, but the fixtures could also be be a potential risk. For example, the lights could overheat and cause a fire. This is a high risk because the production process is done over long increments of time, and could result in people being burned. To overcome this we will make sure to have a lighting manager to oversee the lights and make sure they don't stay on for a long period of time so that they don't overheat.
Project management tool:
Gantt chart:
The Gantt chart is used to schedule the tasks and deadlines that need to be completed and met during the production phase of making the animation. There are also interim deadlines put in place in case we run into contingencies. Some contingencies we may run into include, the equipment being moved causing the filming to restart, the editing software crashing causing the production to be slowed down.
Equipment:
Personnel:
For the backplates I found pictures from google and printed them onto A3 paper.
M2: Complete a SWOT analysis for the intended animation for the client.
SWOT analysis
Strengths:
One strength of this campaign is the niche audience that its aimed at. This suggests that people who are interested in zombies and cosplay will be interested in the event. If they dress up, this will also gain more attention to the march, and on the day more people will feel inclined to join in. Similarly, the USP will be people who enjoy cosplay and anything horror themed. Another strength of this campaign is creating a animation in the horror genre. When talking about animations you don't often associated them with zombies, but rather with kids tv shows. So by taking a different approach and making an animation that is scary and gory will have an appeal to our adult-based target audience. Similarly, this also means we are more likely to stand out against other campaigns.
Weaknesses:
One weakness of this campaign is the niche target audience. We have to rely on the people who find zombies and cosplay appealing for views of the animation and exposure. Otherwise there will not be many people attending the ZombieMarch. Similarly, as we are using animation - which is usually associated with kids tv rather than horror - it may put people off attending the march because they may think that its being aimed at children. If our animation isn't scary and gory enough the horror enthusiasts will not take it seriously and therefore will not be enticed to attend the March, making our promotional video ineffective. In result of this we would not have met the client brief as they are the primary audience. Moreover, the main goals of increasing brand awareness for BrainGoo UK as well as future promotional videos will not have been met.
Opportunities:
Some opportunities that can arise from producing this promotional animation are attracting fans of animated movies as well as fans of horror and cosplay. This will be done by using 2D hand drawn characters and stop-motion in order to bring the animation to life. We chose this method in order to appeal to both our primary and secondary target audience. Our secondary audience is teenagers because the video will be posted on social media, and they are very present on social media due to having grown up with it. Having a secondary audience can bring more attention to BrainGOO UK because our main target audience is so niche, therefore expanding our brand awareness giving potential for the amount of people attending the march to grow. Moreover, targeting the niche audience directly can also increase the chances of them attending the ZombieFest march. Another opportunity would be to publish the video across social media platforms, such as Facebook, Instagram and Twitter, advertising the march. Doing this will expand the target audience, for example, people from outside of London will see the video and may feel enticed to travel to London to the ZombieFest March.
Threats:
Potential threats that could occur in my animation might include the style of my animation, considering all the characters and backplates are made out of paper they could be easily lost or ripped. This may cause threat to our animation because we will have to hand draw the characters each time they are lost, and this will slow down the production process. This will also affect our USP because the more we have to draw the characters the less attention to detail will matter and the characters won't look scary anymore meaning we lose the interest of our primary target audience because there's no horror and they won't come to the march. Another potential threat could be competitor animations that have a similar design and they could end up posting their campaign before ours making it look like we copied them. In result of this BrainGOO UK's brand awareness would decrease rapidly and less people would turn up to the march.
P3: Develop concept ideas and sequence for an animation to meet a client brief.
Mood board:
The images I collated in my mood board show different famous landmarks around London. The client brief explicitly says the ZombieFest march will take place in Central London, so this would be a good place to set my zombie animation, particularly the busy, tourist ridden areas, such as, Oxford Circus and Trafalgar Square. Similarly, this would also promote the zombie scene and increase the awareness for it due to the large crowds in the area. Creating an animation set in London will bring more people to London because they will be enticed by the ZombieFest march.
Sketches:
Facial expressions:
Storyline:
- A group of zombies are waiting at a bus stop for a City tour bus
- The bus arrives and the driver meets the zombies as they get on the bus
- The first zombie to get on kills the driver and takes over driving
- The other passengers are scared of the group
- The bus goes around London to various famous sites
- They get off the bus at each site and walk around killing pedestrians
- At the tower of London they kill a beefeater
- At Big Ben they kill the clock worker
- At the London Eye they get on a pod and kill the passengers
- At Buckingham Palace they successfully kill the Queen and take over the palace
- They hoist the zombie flag up in the castle to show a new monarch
- And then they lead the ZombieFest March down the Mall into London
P4: Create a pre-production plan for the animation.
Synopsis:
My animation will include zombies on a day out around Central London. I chose this idea because it makes London one of the main focuses, and will feature different famous landmarks. At each famous landmark the zombies will depart the bus and kill someone, then take their body with them, storing it on the bus. Making it gory will ensure the animation appeals to my primary adult target audience. It will end at Buckingham Palace when the zombies exit the palace onto the Mall where they join the rest of the ZombieFest March. Ive outlined my storyline in bullet points above.
Target audience:
The brief has explicitly asked me to make an animation that is suitable for an adult audience who show an interest in the horror genre. To meet this requirement, I will make my animation scary with the relevant codes and conventions of the horror genre. Doing this will entice horror enthusiasts to watch the promotional video and encourage them to attend the event. In order to create synergy between the video and the march, I will use the same characters in future promotional material, such as leaflets and handouts.
Purpose:
The purpose of my animation is to promote BrainGoo UK ZombieFest March that will be taking place in Central London in January next year. My animation will include Zombies as that is the main USP and main theme of the animation. It will feature the key aspects asked for in the client brief in order to promote what will happen at the event and where it will take place so people who have taken an interest in the animation can see all the details and attend if they want. It will also entertain viewers who aren't intending to attend the march, but it will also entertain viewers who are fans of attending zombie marches, therefore encouraging them to attend this march.
Medium: My animation will be available on various social media platforms such as YouTube, Facebook and Instagram. This means it can reach secondary target audiences that we aren't directly targeting. On Instagram there is a special feature where long videos are features - IGTV, this is where the ZombieFest March animation will be featured. It will also be available on internet platforms and accessible via smartphone's.
Script:
Risk assessment:
One risk could be that the tripod set up could become unsteady, causing the camera to fall and break. This could compromise the animation set and make the production become broken and unprofessional. This is a high risk because camera equipment is expensive and not all tripods are steady. Another issue that could come from camera equipment falling is that shards could chip off from the camera, and glass shards from the lens could also chip off and break. This could lead to people stepping on shards of glass and injuring themselves. A way to overcome this would be to have a spare tripod in the equipment so that if the original one breaks it can be quickly fixed without causing any damage or harm. Similarly, another way to overcome this would be to make sure people are more aware of the tripod so that they won't be at risk of knocking it over.Another risk could be filming in areas that are accessible to the public putting the animation set at risk of being broken by members of the public. This could also put people at risk of injuring themselves, which could lead to our company being sued by them for causing wrongful injury. This is a medium risk because the set would not be unattended at any point during the filming. A way to overcome this would be to block off the area in use and make people aware of the potential dangers of being silly around expensive camera equipment. I will also ensure that all wires are out of the way to reduce the amount of trip hazards, reducing any chances for legal issues.
Finally, lighting is a key part of making an animation, but the fixtures could also be be a potential risk. For example, the lights could overheat and cause a fire. This is a high risk because the production process is done over long increments of time, and could result in people being burned. To overcome this we will make sure to have a lighting manager to oversee the lights and make sure they don't stay on for a long period of time so that they don't overheat.
Project management tool:
Gantt chart:
The Gantt chart is used to schedule the tasks and deadlines that need to be completed and met during the production phase of making the animation. There are also interim deadlines put in place in case we run into contingencies. Some contingencies we may run into include, the equipment being moved causing the filming to restart, the editing software crashing causing the production to be slowed down.
Equipment:
- Camera: I will use the camera to take pictures of my characters frame by frame to make it look like the movements are fluid and consistent.
- Backplates: I created a backplate out of cardboard and green paper to create a green screen that will give my animations life. It will also give my animation a realistic background.
- Plasticine models: I will use this to create my characters and give them animated facial expressions.
- Tripod: I will use this to hold my camera steady and make sure it doesn't move and comprise my animation.
- Lights: These will ensure the set gets enough light and helps prevent any shadow.
- Extra props: To add effect to the animation and make it look more realistic.
Personnel:
- Camera operator: They will operate the camera and make sure the battery doesn't run out, and the camera doesn't move.
- Lighting manager: To ensure the lighting levels don't change during filming so that it can look continuous.
- Model maker: They will be creating convincing zombie models that will be the characters in the animation.
- Background creator: We need a green screen to make it look like our characters are in real-life places.
- Voice over artist: There is a small amount of scripted speech at the end of the animation which will need to sound exciting and entice people to the March.
For the backplates I found pictures from google and printed them onto A3 paper.
M2: Complete a SWOT analysis for the intended animation for the client.
SWOT analysis
Strengths:
One strength of this campaign is the niche audience that its aimed at. This suggests that people who are interested in zombies and cosplay will be interested in the event. If they dress up, this will also gain more attention to the march, and on the day more people will feel inclined to join in. Similarly, the USP will be people who enjoy cosplay and anything horror themed. Another strength of this campaign is creating a animation in the horror genre. When talking about animations you don't often associated them with zombies, but rather with kids tv shows. So by taking a different approach and making an animation that is scary and gory will have an appeal to our adult-based target audience. Similarly, this also means we are more likely to stand out against other campaigns.
Weaknesses:
One weakness of this campaign is the niche target audience. We have to rely on the people who find zombies and cosplay appealing for views of the animation and exposure. Otherwise there will not be many people attending the ZombieMarch. Similarly, as we are using animation - which is usually associated with kids tv rather than horror - it may put people off attending the march because they may think that its being aimed at children. If our animation isn't scary and gory enough the horror enthusiasts will not take it seriously and therefore will not be enticed to attend the March, making our promotional video ineffective. In result of this we would not have met the client brief as they are the primary audience. Moreover, the main goals of increasing brand awareness for BrainGoo UK as well as future promotional videos will not have been met.
Opportunities:
Some opportunities that can arise from producing this promotional animation are attracting fans of animated movies as well as fans of horror and cosplay. This will be done by using 2D hand drawn characters and stop-motion in order to bring the animation to life. We chose this method in order to appeal to both our primary and secondary target audience. Our secondary audience is teenagers because the video will be posted on social media, and they are very present on social media due to having grown up with it. Having a secondary audience can bring more attention to BrainGOO UK because our main target audience is so niche, therefore expanding our brand awareness giving potential for the amount of people attending the march to grow. Moreover, targeting the niche audience directly can also increase the chances of them attending the ZombieFest march. Another opportunity would be to publish the video across social media platforms, such as Facebook, Instagram and Twitter, advertising the march. Doing this will expand the target audience, for example, people from outside of London will see the video and may feel enticed to travel to London to the ZombieFest March.
Threats:
Potential threats that could occur in my animation might include the style of my animation, considering all the characters and backplates are made out of paper they could be easily lost or ripped. This may cause threat to our animation because we will have to hand draw the characters each time they are lost, and this will slow down the production process. This will also affect our USP because the more we have to draw the characters the less attention to detail will matter and the characters won't look scary anymore meaning we lose the interest of our primary target audience because there's no horror and they won't come to the march. Another potential threat could be competitor animations that have a similar design and they could end up posting their campaign before ours making it look like we copied them. In result of this BrainGOO UK's brand awareness would decrease rapidly and less people would turn up to the march.
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